Website conversion tracking allows you to see numbers of visitors compared to customers so you can see how these change over time, and know what areas on your website need improvement or how changes you make improve the numbers.
If using a WordPress website integrated with rental.software, this is automatically enabled without any setup. You can access these reports on your Dashboard -> Website.
We also show Facebook and Adwords conversion stats automatically with no setup needed under Dashboard -> Stats.
If you want to see conversion tracking in 3rd party programs, such as Google analytics, Adwords, or Facebook, you can add their tracking codes in here.