When expanding your online presence with the software, you have two primary options to consider: creating a separate WordPress-integrated site or opting for a multi-location setup. Both approaches have their unique advantages and limitations. This guide will help you make an informed decision based on your specific business needs.
Option 1: Separate WordPress Integrated Site
Pros:
- Flexibility: You can create multiple separate websites without needing to start a new location.
- Selective Display: Choose which items to display on your new WordPress site, offering tailored inventory for different audiences.
- Cost-Effective: Hosting additional sites is just $10 extra per month for each site after the first.
- Custom Cart Settings: Differentiate your WordPress cart settings for each site.
Cons:
Shared Booking Settings: All bookings from the WordPress site will share the same settings, including:
- Delivery Fees
- Deposit Requirements
- Item Pricing
- Contact Email Address from which your customer's receive correspondence
- Payment Processing (same merchant service)
- General settings are shared
Option 2: Multi-Location Setup
Pros:
- Complete Separation: Operate an entirely separate entity within the same account.
- Distinct Settings: Each location can have its own fees, email contacts, merchant service provider, and other settings.
- Brand Differentiation: Ideal for distinct branding and operational processes for each location.
Cons:
- Larger Investment: Multi-location costs $50/month through the software or $100/month through EventOffice. Plus the $10/mo hosting for all additional site hosting after the first.
- Dual Management: Manage two locations within the same account, resembling two separate accounts but accessible through a single login.
Making Your Decision
When to Choose a Separate WordPress Site:
- If you're seeking a simple expansion without the need for differentiating brands.
- When identical pricing and settings across sites are acceptable.
- Ideal for those looking to increase online presence cost-effectively while maintaining uniform operational settings.
When to Opt for Multi-Location:
- Essential for completely differentiated branding and operations.
- Best for scenarios requiring distinct settings (fees, email, merchant services) for each location.
- Recommended when managing separate entities under one umbrella without the hassle of separate accounts.
In summary, choose a separate WordPress integrated site for a straightforward, cost-effective expansion with uniform settings. Opt for a multi-location setup when brand differentiation and distinct operational settings are crucial for your business model. The choice depends on your specific business requirements and long-term strategy for growth and management.