Event & Rental Management: Comprehensive Field Name Reference Guide
Whether you are designing a custom reporting dashboard, setting up an API integration, or auditing your CRM database, having a clear understanding of your data schema is critical. This reference article organizes and categorizes 270+ system field names typically utilized within event management and inventory rental software ecosystems.
1. Core Lead Details & Lifecycle Status
These fields capture the foundational metadata of a sales opportunity or booking request (the "Lead") and track its progression through your pipeline.
- Lead ID / Lead Type
- Lead Flag / Lead Saved as Copy
- Lead Status / Lead Previous Status / Lead Status Change Date/Time
- Lead Create Date/Time / Lead Create Date / Lead Create Hour / Lead Creator
- Lead Modify Date/Time / Lead Rentals Conflict
- Lead Book Date / Lead Contract Sent Date / Lead Contract Received Date / Contract Signed
- PO Sent / PO Sent Date / PO Signed / Date PO Signed
- Lead Quote Page ID / Lead Number of Guests / Lead Customer Request Flag * Lead Loading Status / Shared Inventory Lead / Current Time
2. Customer & Contact Information
This section handles individual customer data, CRM tracking metrics, organizational hierarchies, and compliance details.
Contact Identification & Demographics
- Contact ID / Contact Title / Contact Customer Type / Contact Repeat Customer
- Contact First Name / Contact Last Name / Contact Full Name
- Contact Organization / Organization All Contacts / Contact Notes
- Contact Address 1 / Contact Address 2 / Contact City / Contact State / Contact Zip / Contact Country
Communication Channels & Preferences
- Contact Home Phone / Contact Home Phone CC
- Contact Office Phone / Contact Office Phone CC
- Contact Cell Phone / Contact Cell Phone CC / Contact Phone Number
- Contact Fax / Contact Email / Marketing Consent / Contact Blacklisted
CRM Tracking & Activity
- Contact Tag Name / Contact Tag Create Date/Time / Tag Creation Time
- Contact Location Name / Contact Location ID / Contact Score
- Contact Create Date/Time / Contact Create Date / Contact Modified Date/Time
- Contact Next Event Date/Time / Primary Contact Next Event Date/Time
- Contact Last Activity Date/Time / Contact Last Sales Contact Date/Time / Contact Last Contact Time / Contact Last Activity Time
3. Rental Inventory & Line Items
These tracking elements monitor active rental assets, configurations, item specifications, and warehouse logistics.
| Item Specifications | Operational Logistics | Tracking & Status |
| Rentals ID / Name | Rentals Qty (rented) | Rentals Active / Is Active|
| Rentals Category (Primary)| Rentals Quantity (max) | Lead Rentals Count |
| Rentals Description | Rentals Qty Increment | Lead Rentals Item Count |
| Rentals Weight | Rentals Warehouse Location| Rentals Serial # |
| Rentals Dimensions | Lead Total Rental Weight | Rentals Inspection List |
| Rentals Footprint | Rentals Packing List | Rental Last Rented Date |
| Rentals Tent Length / Width| Rentals Recovery Hours | Rental Next Rented Date |
| Rentals Circuits / Ties | Rentals Operator Instruct.| Rentals Is Option |
| Rentals Tie Weight | Rentals Contract Details | Rentals Is Package |
- Lead Rental ID / Lead Rental Names / Rental Price / Rentals Notes
4. Scheduling, Hours & Logistics Temporal Data
A granular look at time-based fields calculated to manage durations, check constraints, and isolate operations by days, weeks, weekends, or months.
Core Timestamps & Durations
- Lead Start Date/Time / Lead Start Date / Lead Start Time / Lead Start Hour
- Lead End Date/Time / Lead End Date / Lead End Time / Lead End Hour
- Rentals Start Date/Time / Rentals End Date/Time / Rentals Reserved Time
- Lead Duration / Lead Number Of Nights / Lead Number Of Days
- Lead Delivery Date / Lead Return Date / Lead Delivery Window Duration / Lead Return Window Duration
- Lead Travel Duration / Lead Time Change Date/Time
Calendar Mapping Attributes
- Lead Start Year / Lead Start Month / Lead Start Year-Month / Lead Start Year-Month-Day / Lead Start Year-Week (Mon-Sun)
- Lead End Year / Lead End Month / Lead End Year-Month / Lead End Year-Month-Day
- Lead Create Year-Week (Mon-Sun) / Lead Start Day Of Week / Lead End Day Of Week / Lead Start Day of Month
Weekday vs. Weekend Classifications
- Lead Start Is Weekend (Sat - Sun) / Lead End Is Weekend (Sat - Sun)
- Lead Start Is Weekday (Mon - Fri) / Lead End Is Weekday (Mon - Fri)
- Lead Start Is Weekday (Mon - Thur) / Lead End Is Weekday (Mon - Thur)
- Lead Start Is Weekend (Fri - Sun) / Lead End Is Weekend (Fri - Sun)
- Lead Start Is Weekend (Sat - Mon) / Lead End Is Weekend (Sat - Mon)
- Lead Start Is Weekend (Fri - Mon) / Lead End Is Weekend (Fri - Mon)
5. Setup & Teardown Windows
Crucial for labor management and dispatching, these fields explicitly outline when delivery crews have structural access to venue footprints.
- Lead Setup Start Date/Time / Lead Setup End Date/Time / Lead Setup Start Date / Lead Setup End Date / Lead Setup Start Time / Lead Setup End Time / Lead Setup Duration / Lead Setup Start Day
- Lead Teardown Start Date/Time / Lead Teardown End Date/Time / Lead Teardown Start Date / Lead Teardown End Date / Lead Teardown Start Time / Lead Teardown End Time / Lead Teardown Duration / Lead Teardown Start Day
- Lead Setup Window Start Date/Time / Lead Setup Window Start Date / Lead Setup Window Start Time
- Lead Setup Window End Date/Time / Lead Setup Window End Date / Lead Setup Window End Time
- Lead Teardown Window Start Date/Time / Lead Teardown Window Start Date / Lead Teardown Window Start Time
- Lead Teardown Window End Date/Time / Lead Teardown Window End Date / Lead Teardown Window End Time
- Lead Setup Less Than Recommended
6. Event Venue & Location Mapping
Geographic and property specific metrics defining where inventory will be dropped off and installed.
- Lead Event Name / Lead Location / Lead Delivery Type / Lead Surface / Lead Number Vehicles
- Lead Venue Name / Lead Venue Contact / Lead Venue Notes
- Venue ID / Venue Location ID / Venue Street / Venue Address2 / Venue County / Venue City / Venue State / Venue Zip / Venue Country / Venue Notes
7. Financials, Taxes & Payments
A robust transactional subset handling currency calculations, tax liabilities, fee additions, and internal profitability monitoring.
Totals, Discounts & Yield
- Lead $Rental Total / Lead$ Total / Payment Amount
- Lead $Paid / Lead$ Balance Due / Lead Deposit is Paid / Lead Profit
- Lead $All Discounts / Lead Rentals$ Discount / Lead $ Auto Discounts
Taxes, Fees & Adjustments
- Lead Tax Rate / Lead Rental Taxable / Rentals Taxable
- Lead Tax Exempt / Lead Tax Exempt ID / Contact Tax Exempt ID
- Lead $ Fees / Lead Fee Name / Lead Fee Price / Lead Fee Change Date/Time
- Lead $Staff / Lead$ Distance
Transaction Processing Logs
- Payment Date/Time / Payment Date / Payment Time / Payment Transaction # * Payment Method / Payment Type / Payment Source / Payment Status / Payment Ref ID / Has CC On File
8. Staffing, Shifts & Workers
Internal resource components mapping schedules, internal roles, wage parameters, and fulfillment accountability.
- Staff / Lead Staff Recommended / Lead Volunteers / Rentals Staff / Rentals Volunteer / Rentals Setup Staff
- Lead Sales Rep ID / Lead Sales Rep Name / Organization Sales Rep ID / Organization Sales Rep Name
- Shift ID / Shift Create Date/Time / Shift Modified Date/Time / Shift Was Modified / Shift Notes
- Shift Worker First Name / Shift Worker Last Name / Shift Start Date/Time / Shift End Date/Time / Shift Worker Response
- Worker ID / Worker Username / Worker Position / Worker Rank / Worker Approved
- Worker First Name / Worker Last Name / Worker Full Name / Worker Email
- Worker Address / Worker City / Worker State / Worker Zip / Worker Country
- Worker Home Phone / Worker Office Phone / Worker Cell Phone / Worker Notes
- Worker Pay Rate / Rentals Contractor Pay / Worker Commission Percentage / Worker Mileage Rate
9. Vendors & Third-Party Management
Used when outsourcing assets or labor, these parameters detail logistical loops involving external suppliers.
- Vendor Company Name / Vendor Contact / Vendor Category / Vendor Notes
- Vendor Email Address / Vendor Office Phone Number / Vendor Cell Phone Number
- Vendor Address 1 / Vendor Address 2 / Vendor City / Vendor State / Vendor Zip / Vendor Location Name
- Rental Vendor ID / Rental Vendor Available / Vendor Markup %
10. Marketing, Referral & Tracking Data
Attribution frameworks indicating exactly how a customer found your system, matching digital ad identifiers directly to hard revenue.
Digital Attribution Summary
- Lead Referral / Customer Referral / Lead / Customer Referral
- Lead Adwords Click ID (Google PPC Tracking)
- Lead Facebook Click ID (Meta Paid Social Tracking)
- Leads UTM Source (Originating Platform, e.g., Newsletter, Google)
- Leads UTM Medium (Marketing Element, e.g., CPC, Organic)
- Leads UTM Campaign (Targeted Initiative Name)
11. Tasks, Journals & Communications Logs
Internal workflow registries that make sure automated emails, system actions, or human tasks do not drop through the cracks.
Tasks & Reminders
- Task ID / Task Status / Task Link To / Task Description
- Task Assigned To / Task Reminder Date/Time
Customer Touchpoint Logs
- Email Log Sender / Email Log Email Address / Email Log Template Name / Custom Email Title
- Email Log Sent Date/Time / Email Log Open Date/Time / Email Log Click Date/Time
- Journal Link To / Journal Note / Journal Status / Journal Assigned To
- Attachment Filename / Survey Name
Alternate Onsite Contacts
- Lead Notes / Lead Additional Notes 1 / Lead Additional Notes 2
- Lead Onsite Contact Name / Lead Onsite Contact Cell Phone
- Lead Additional Contact Name / Lead Additional Contact Cell Phone
12. Environmental, System & Weather Conditions
External dynamic conditions and synchronization parameters tied to the execution framework of operations.
- Weather: Min Temp (F) / Weather: Max Temp (F)
- Weather: Max Wind (MPH) / Weather: Gust Wind (MPH)
- Weather: Chance of Rain (%) / Weather: Total Precip (in)
- Page Group Name / Page Group Name (for URLs)
- QuickBooks Update Time