Custom Email Server
The best way to make sure you are getting reliable email delivery in our software is to setup a custom email server.
In Settings -> Email Preferences, you can set emails up to send through your custom email server rather than sending the emails from our server. You will need to provide 4 things before you can successfully turn on the custom email server:
Email Sever: smtp.YourEmailDomain.com [This can vary by server, but it typically follows this format]
Port: [This varies from server to server, and you'll need to get it from your email server administrator. Typically a search for "Send email through smtp" will yield the desired help page from your web server.]
Email Login: [The email address or username you use when logging into your email server]
Password: [The password you use to log into your email server]
Gmail Users
For Gmail/GSuite users, you'll want to click 'Grant Gmail Permission'. Granting Gmail Permission is allowing the software to send emails on behalf of your Google account through the software. Be advised that Gmail has low limits, causing issues when sending newsletters. You can setup smtp.com in your SPF records and then mark that we not send newsletters through your custom smtp settings. Gmail will not let us send through smtp.com even with correct SPF settings when sending to other Gmail users. Consequently, we will send email newsletters to other Gmail email addresses through your Gmail custom smtp settings always. This can cause you to hit sending limits with Gmail. Basically if you are using a Gmail email address, you should not be sending newsletters. If you want to send newsletters, use a different email provider.
Emails Going to Spam
Trying to keep your emails that you send to your customers is tricky, but it helps to understand how to minimize it. When you attempt to send a customer an email through your account, the email is sent from our server, but marked with your email address as the "Return Address."
Unfortunately, a similar tactic is often used by malicious email spammers:
ex: AnAnonymousSpamBot@SomeShadyWebsite.com could create an email to drive users to a fake website, and use the return address "Support@Google.com" to appear more legitimate.
In order to prevent your customer's email inbox from thinking your email is spam, you'll likely want to set up emails to send directly through your custom email server like we showed you above.
Another more difficult option is to set the SPF record in your DNS settings to show that we are allowed to send email on your behalf. You can see how to do that below in the next section.
There can be many other reasons that your email is being flagged as spam. There are lots of free services to help you determine why. One good one is: https://www.mail-tester.com/. If you need help understanding it, send the results to our support team, and they can explain it for you.
SPF Settings
Learn about setting your SPF record properly here.