Google MAPS
Need Answer
Dear IO,
We would like to properly measure the conversions from traffic originating from Google Map Profile clicks and clicks from the regular organic. We also want to be able to easily distinguish between conversions that are sourced from Google Maps, Google Organic and Google adwords. What are the best practices that you can recommend for this and do you have a web developer's guide on how to properly achieve this?
The same question
Quite a bit of tracking data can already be found in IO dashboards. For more information on setting up additional campaign tracking or conversion results, we have these knowledge base articles:
https://rental.software/support/knowledge-base/article/analytics-tracking
https://rental.software/support/knowledge-base/article/website-conversion-tracking
However, for granular organic traffic and paid advertising tracking, your best bet is to use third-party tracking software like Google Analytics.
Quite a bit of tracking data can already be found in IO dashboards. For more information on setting up additional campaign tracking or conversion results, we have these knowledge base articles:
https://rental.software/support/knowledge-base/article/analytics-tracking
https://rental.software/support/knowledge-base/article/website-conversion-tracking
However, for granular organic traffic and paid advertising tracking, your best bet is to use third-party tracking software like Google Analytics.
Add UTM codes to URLs. Specifically for IO, you can use campaign, source and medium in the URL and IO will put it in the CRM.
In my Google profile I added "...?utm_source=gmb&utm_campaign=site+link&utm_medium=organic.
Then I can see this info on IO reports. When I make a gmb post I add another parameter that is not tracked on IO but is on GA4.
Other than that, using more detailed UTM parameters will go a long way in GA4.
Add UTM codes to URLs. Specifically for IO, you can use campaign, source and medium in the URL and IO will put it in the CRM.
In my Google profile I added "...?utm_source=gmb&utm_campaign=site+link&utm_medium=organic.
Then I can see this info on IO reports. When I make a gmb post I add another parameter that is not tracked on IO but is on GA4.
Other than that, using more detailed UTM parameters will go a long way in GA4.
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