Tracking Google Adwords--Conversion Tracking

David I. shared this question ago

Need Answer

Hello IO Team,

We have been working on Lead Attribution for all of our Source/Medium Traffic.

The issue we are running into is the lead Source/Medium is always attributing those to the Manual Email or AutoEmail.

It seems as if IO is not retaining the Lead Source information with the Quote Number or Customer Number as it completes in the system.

We are looking to report Revenue to the initial Lead Source or Start Purchase Lead Source.

We are using a variation of this currently:

window.dataLayer = window.dataLayer || [];

dataLayer.push({

'lead_id': '%leadid%',

'total_value': '%total%'

});

Then In GTM:

Go to Variables → New → Data Layer Variable
Name: lead_id
Name: total_value
Use in Tags Example for GA4:
Event name: lead_submit
Params:
lead_id → {{lead_id}}
value → {{total_value}}

Comments (0)