Meta ads tracking issue

Harshit A. shared this question 27 hours ago
Answered

I'm working with two clients. For both of them, I've installed the Meta ads tracking as per the instructions provided by you. They are saying that the numbers showing up in the ads don't look accurate. Neither the number of purchase or the purchase values.


So my question to you is, what are you considering as a purchase coming from a Meta ad? Is it the purchase, or the quote. Please clarify.

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You can see our analytics article to see more details on when analytics will be used in the process, based on which box you enter the code into.

https://rental.software/support/knowledge-base/article/analytics-tracking

Using the location 'MonkeyBiz' as an example. You seem to have code in all 3 boxes, which may cause the same even in your Google Console to trigger.

You also have 'Send on every contract...' checked, so it will trigger each time the contract is loaded rather than just when first payment is made.

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