UTM Codes don't get passed
Answered
I place UTM codes at most online contact points that aren't being found when someone checks out. I have them for GMB, G Ads, FB Ads, usually for emails too. And none of them ever show in the CRM. I'm wondering if this is because I don't allow online booking so it gets lost when they come back to sign the contract after we manually send an email. I wonder this because most of the sources are tracked as manual email and the email sent is the contract email. I wonder if it would be better to track UTM values of quotes submitted instead of contracts confirmed? It appears the only time it shows as anything other than a manual email is if it's a lead form I've built with Elementor.
The same question
Right now, any links sent out via email from within IO will automatically be wrapped with parameters without you needing to do anything. The only way UTM will come in, though, is if the person clicking the link from the email is able to take action on whatever landing page they are being directed to. Basically, they need to create a new lead for it to work… whether it be quoting, filling out a CTA form, etc.
So, for marketing campaigns, you have to be intentional about creating that link ahead of time for social media or any ads. Here is a link to a builder that helps create a quick link to use: https://ga-dev-tools.google/campaign-url-builder/.
You just need to create the link in that builder and then make sure your form/landing page has the form fields that will grab those parameters when the lead is imported.
Right now, any links sent out via email from within IO will automatically be wrapped with parameters without you needing to do anything. The only way UTM will come in, though, is if the person clicking the link from the email is able to take action on whatever landing page they are being directed to. Basically, they need to create a new lead for it to work… whether it be quoting, filling out a CTA form, etc.
So, for marketing campaigns, you have to be intentional about creating that link ahead of time for social media or any ads. Here is a link to a builder that helps create a quick link to use: https://ga-dev-tools.google/campaign-url-builder/.
You just need to create the link in that builder and then make sure your form/landing page has the form fields that will grab those parameters when the lead is imported.
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