Purchase values

Harshit A. shared this question 24 hours ago
Answered

We have two settings to track purchases. One is 'track when first payment is made', other is 'track for every payment'.

In both these cases, let's say someone has a $500 order, for which he first pays a $100 deposit.

In the case of 'track when first payment is made', what would be the purchase value that would show up in Google ads?

For the second case, will the deposit and the rest of the payment count as 2 purchases, one for $100 and one for $400?

Comments (1)

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Hello,

I do not have first hand experience with Google Ads. But what I could find online confirms your thinking. You would see the $100 purchase in the first scenario and 2 payments, $100 and $400, for the second.

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