Order number of purchase coming from Google ads

Harshit A. shared this question ago

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For ERS, the order number shows up inside Google ads console (see attachment).

How can I get the order number for the purchases to show up inside Google ads done for an IO website?

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Christian G. ● 20 days ago

You can use the variable:

'transaction_id': '%leadid%'

to add the lead number to the tracked variables. The lead number is included in the URL of both quotes and contracts, although I'm not sure how that may appear in Google console.

Here's our analytics article for more information on this. It includes info on when analytics will run, and has some videos on this as well.

https://rental.software/support/knowledge-base/article/analytics-tracking

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Harshit A. ● 19 days ago

You have two boxes under Analytics tracking. One is Quote Conversion, other is Sale Conversion.

Can you tell me on what URLs the code in these boxes executes? There are lot of different URLs, like io_quote, io_contract, io_quoteconfirm. It's very confusing.

There has to be one URL each for each of the two boxes. If I can get those, I can install the codes using Google Tag Manager and pass the values to GA4.

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Harshit A. ● 15 days ago

Hi Christian, could you please help with this?

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Shane H. ● 14 days ago

A quote conversion is triggered when the quote confirmation page loads. A sale conversion is triggered when loading a contract page, but only if payment is received.

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Chad B. ● 20 days ago

Adding the variable does not put that info in Google ads reports. At least, I've never been able to get that to work. ERS creates a new thank you url for each conversion, where IO does not. It's always done at the same URL website.com/io_contract

I've had to use google tag manager and google analytics to accurately track conversions.

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